Around 8% of the 31.1 million reviews submitted to Tripadvisor in 2024 were fake, according to the company's "Transparency Report 2025." That's more than twice the number detected in 2022, according to company reports. But that doesn't mean the number of fake reviews on the site doubled, said Becky Foley, vice president and head of…
Fake reviews of hotels, restaurants, and tours have been a problem for travelers since the earliest days of the internet. But now that sketchy businesses can use artificial intelligence to produce fake reviews faster than Taco Bell can crank out burritos, the situation is rapidly getting a lot worse. The Transparency Company, a firm that…
No-frills carrier Frontier Airlines has come up with a novel way to fill unsold seats. Frontier sells a so-called "All-You-Can-Fly" pass that, in exchange for a membership fee, permits customers to confirm flights the day before departure and pay only the taxes and fees, which vary by airport. Customers report that using the pass often…
Responding to angry customers is one of the hardest parts of her job, Natasha said. Finding the right words, conveying the appropriate level of contrition — especially when the hotel isn't at fault (read: rain complaints) — is a tedious and time-consuming process, said the director of a five-star resort, who asked that CNBC not…